KFC Dancing Psyduck Toy is Popular in China

This year’s May 21, in preparation for the June 1 Children’s Day, KFC launched the children’s day meals, these meals are divided into four categories, the lowest is 69 yuan, the highest is 115 yuan, this children’s day meals, and Pokemon co-branded, each purchase of a meal can randomly receive a Pokemon series of toys, respectively, “Pikachu water bottle “, “Pikachu music toy” and “Psyduck music toy”, also launched a Pokemon theme suitcase peripheral and cupcakes.

Pikachu is the most popular character in Pokémon toys, so KFC ranked Pikachu in the first place. Psyduck, a secondary character in the “Pokemon” animation, is now the main character. No one could have imagined that the Psyduck would suddenly become popular on China’s social media, eventually triggering many people to buy it.

Psyduck is a unique yellow duck figure dancing with music playing,  and it looks really cute and funny. The arms of the duck will wing up and down along with the music playing, at the same time, the body will shake with the music.

The same series of Pikachu is also very cute, but why this time is not as popular as the Psyduck? Cute appearance, clumsy and stiff dance moves, and very dynamic music, that’s not the reason why Psyduck is popular, is the socialization of this Psyduck toy.

Psyducka music toy is just a toy provided by KFC, in the second modification of the player’s creation, the style will become unusual, it is another marketing miracle driven by short video transmission. Psyduck has been developed in a variety of ways since its launch, and the words on a small piece of paper in one hand can convey the voice of many guys, which has taken the whole internet immediately and attracted many guys to follow it.

This Psyduck’s two hands can swing alternately up and down with the duck’s body swinging. A piece of paper is pasted on each of the Psyduck’s two hands, it becomes a spokesman.  There are many kinds of contents on the paper. The left-handed is “making” and the right-handed is “money”, this is still the basic version, and this game spread quickly and widely.

Readers posted “Hurry up” and “Update” to urge their favorite authors to update their novels as soon as possible, and students posted “Go” and “Learning” to urge them to take the time to study. Some guys even “modified” the Psyduck, installed the components of a Gundam fighter, and turned the Psyduck into a Gundam warrior. If something is too embarrassing to say, you can ask Psyduck to help you with it.

This individual action of “slogans” and “calling” makes the Psyduck toy have a strong social attribute so that the spread of the Psyduck far exceeds that of other toys in the same series.

What you can’t get is always in your mind, agitating you. Many guys try their best, just want to get a Psyduck. Some people bought KFC’s children’s set meals. Remarks asked for a gift of a Psyduck, but what they got was Pikachu, because the stock of Psyduck toys has long been given away. There will naturally be a market if there is demand. You can even see on the second-hand trading platform that some people will buy a duck with a price of up to thousands of dollars at a premium of 10 times.

The funniest thing is because there is no way to buy a Psyduck, someone went to McDonald’s to ask for a Psyduck. It had to say that the explosion of the Psyduck music toy made KFC become the biggest winner. There was still some time before Children’s Day but first popular on social media. Thus, in everyone’s mind, how attractive is the magic Psyduck music toy?

Psyduck dancing

The anime “Pokémon” is many guys’ childhood memories of the 80s and 90s, but today’s children may not be familiar with them. Honestly, the Psyduck, as fashion clothes, became popular for a while and then disappeared. However, the popularity of “Psyduck Music Toy” reminds all brands that this marketing operation can be copied. It can be said that there are many animation figures with the same popularity potential as the Psyduck in Pokémon, which have not been popularized by secondary creation.

All brands have the same marketing opportunities as long as enough copyright fees are paid to make a classic cartoon character turn popular. In fact, the design is difficult for art toys that can be sold to adults. It depends on the creativity of talented designers, which is difficult for most designers to do.

Psyduck is a very famous cartoon character, who has many fans and likes it. The magic dance and music of Psyducks became a new way for people to relieve stress, and bring happiness to many guys. Moreover, under the player’s DIY secondary development and creation, with the help of social media such as short video platforms, and driven by UGC communication, many guys feel funny and share it with their friends.

After all, the Psyduck music toy may be a little naive for children, but it’s right for adults. For vinyl art toys, strong social attributes can push them into “top-level” as collectible figurines, while the original and creative design supports art toys for a longer time.